Design and implement a mid- and long-term digital communication strategy to boost Alight MEA's brand presence, visibility, and engagement on social media. Responsibilities include auditing current social media performance, defining audience personas, creating a content calendar, proposing channel strategies and tools (Hootsuite/Buffer, Google Analytics, Canva), and defining KPIs and reporting to measure impact and engagement. Deliver a practical roadmap and implementation plan for sustained digital growth.

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