Context Rendoo.ai aims to expand in B2C by offering AI-based solutions to end users. A structured go-to-market (GTM) plan is needed to pinpoint audiences, value props, and acquisition channels.

Objectives Design and test a complete B2C GTM and growth strategy: market analysis, positioning, persona definition, and real acquisition experiments.

Main Tasks / Methodology

• Analyze the B2C AI tools landscape (competitors, pricing, value proposition)
• Define target personas and positioning
• Design and run acquisition campaigns (SEO, social, paid ads, content)
• Measure KPIs (CAC, conversion, retention)
• Produce a detailed GTM and growth playbook

Expected Deliverables

• Market analysis report
• Growth playbook and marketing funnel
• Experimental campaign results with metrics

Required Skills / Profile

• Marketing, business analytics, or growth background
• Familiarity with digital tools (Google Ads, Meta, HubSpot, etc.)
• Analytical and creative mindset