Overview

• Transform the corporate website into a revenue-driving asset by integrating robust WordPress operations with technical SEO and visibility across search (SEO), answer engines (AEO), and generative surfaces (GEO).
• Maintain and optimize site performance, including Core Web Vitals monitoring and CI-style performance checks.
• Ensure crawlability and structured data compliance through schema implementation, internal linking strategies, and log-file analysis.
• Conduct SEO audits using SEMrush to identify and resolve technical and content-related gaps.
• Implement analytics and user behavior tracking, wiring GA4, HubSpot events, Hotjar, and Microsoft Clarity to map friction points and conversion paths.
• Leverage Python scripts to support SERP-feature tracking, entity gap analysis, and topic authority mapping.
• Deliver a reliable, measurable web stack aligned with Axe Finance’s commercial narrative and revenue goals.