Description du stage:
Description We are looking for a creative, analytical Digital Marketing Specialist who will be responsible for all digital marketing campaigns, including generating leads, conducting market research and actively engaging with the business to optimize the performance of our digital strategies.
- Demonstrable knowledge leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative in identifying target audiences and devising digital campaigns that engage, inform and motivate.
- Good knowledge in optimizing landing pages and user funnels
- Good knowledge with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- proficiency in setting up and optimizing Google Adwords campaigns