CREATING LEAD MAGNETS IN A GROWTH HACKING STRATEGY

This final-year project focuses on Implementing and Testing Acquisition Lead Magnets in DocShipper’s Growth hacking Strategy.

T A S K S

• Develop and implement lead magnets for acquisition TOFU (Top Of The Funnel
• Collaborate with the marketing team to align lead magnets with the growth strategy.
• Create viral content such as webinars, e-books, and more for lead magnets.
• Analyze data and conduct A/B tests to optimize lead magnet effectiveness.

R E Q U I R E D S K I L L S

• Creativity
• Problem-solving
• Data analysis
• A/B testing

R E Q U I R E D T O O L S

• Google Analytics
• Google Search Console
• SEMrush
• Outils d’IA (ChatGPT,
• writesonic, Quillbot, etc)

Date d’expiration: 01 décembre, 2023