Overview

• The Storytelling Content Creator shapes the brand’s voice and narrative identity for an educational app aimed at children.
• The role covers creating scripts, stories, characters and educational scenarios to make the app engaging, memorable and emotionally meaningful across digital platforms.

Key Missions & Responsibilities

• Develop engaging scripts & narratives: dialogues, story arcs, emotional hooks and character development tailored to young audiences.
• Adapt storytelling for multiple platforms: TikTok (fast, emotional, trend-based), Instagram (visual, aesthetic, community-driven) and YouTube (educational, long-form storytelling).
• Experiment with content psychology: hooks, pacing, emotional triggers, relatability and humor; design A/B tests to measure impact.
• Create insights & dashboards using storytelling data to guide future content decisions and measure performance (retention, watch time, shares).

Thesis-Friendly Research Opportunities

• Suggested thesis topic provided: “The impact of emotional storytelling on audience retention in educational short-form content.”
• Opportunity to combine creativity and analytics: collect concrete performance data (engagement, retention, virality metrics) suitable for academic research.
• Research areas include emotional marketing, content psychology, virality mechanisms and narrative techniques; ideal for studying why people watch, remember and share content.

Deliverables & Candidate Profile

• Expected deliverables: scripts, storyboards, platform-specific content concepts, experimental plans and dashboards with insights to inform content strategy.
• Ideal candidate: creative writer or narrative designer with interest in educational content, basic analytics skills or willingness to build dashboards, curiosity about content psychology and viral mechanics.

How to Apply

• Apply via the online link: https://lnkd.in/d-PrStHN and/or by email to Careers@feridaroundtheworld.com .
• Send CV, portfolio or samples of storytelling/content work, and (optionally) a short proposal describing a thesis angle or experiment you would run for this project.
• Use the email subject: "PFE Application - Subject #9 - Summary Content Creator – Storytelling Specialist" when applying by email.