Overview
- The Graphic Designer is the visual storyteller of the company: translate ideas into meaningful, high-impact visuals that strengthen the brand’s presence across all platforms.
- Work at the intersection of creativity, digital strategy, and visual communication to ensure the brand remains consistent, modern, and engaging.
- Instead of building the brand identity from scratch, you will elevate and expand an existing visual universe and adapt established brand guidelines into fresh digital assets.
Main Responsibilities / Missions
- Refine and evolve the existing brand identity: update components, extend guidelines, and maintain visual consistency across touchpoints.
- Create compelling graphic assets for social media, ad campaigns, and the website, ensuring each asset fits its target format and audience.
- Produce motion design and short animations to support marketing and storytelling needs across digital platforms.
- Apply design psychology and UX principles to improve visual clarity, engagement, and emotional impact for users.
- Ensure cross-platform coherence by adapting visuals for different audiences and formats, preserving brand voice.
Thesis-Friendly Focus & Learning Outcomes
- Suggested thesis topic: “How refined visual identity and consistent design systems enhance consumer engagement in digital-Product startups.”
- Opportunity to research and measure how design systems and identity refinement affect metrics like engagement, retention, and brand perception in a product-led context.
- Gain hands-on experience extending design systems, producing motion assets, and applying UX-informed visual strategies in a real startup environment.
How to Apply