Required profile & core skills

• Basic understanding of social media algorithms, KPIs, and content performance.
• Ability to create simple but effective digital assets using Canva, CapCut, or similar tools.
• Good sense of timing, trends, and platform-specific best practices (TikTok, Instagram, YouTube).
• Ability to plan and schedule posts with an editorial calendar and a curiosity for data (reach, engagement, retention).
• Creativity in proposing campaigns adapted to children and parents and willingness to learn analytics.

Internship student requirements

• Final-year student in Digital Marketing, Communication, Business, Media, or equivalent fields.
• Basic familiarity with TikTok, Instagram, and YouTube content formats and interest in growth marketing.
• Motivation to test ideas, analyze results, and build digital strategies to support the thesis.
• Ability to work collaboratively with the storytelling creator and graphic designer.

Main missions & responsibilities

• Create and adapt short-form and static digital assets (videos, images, reels) using Canva, CapCut, or similar tools.
• Plan, schedule and maintain an editorial calendar across platforms (TikTok, Instagram, YouTube), ensuring platform-specific best practices are applied.
• Propose creative campaigns and content concepts tailored to children and parents, aligned with growth objectives and KPIs.
• Monitor basic analytics (reach, engagement, retention), run simple tests, analyze results and iterate to optimize content performance.
• Collaborate closely with the storytelling creator and graphic designer to align storytelling, visuals and formats.
• Document findings and build a data-driven digital strategy that can be used as part of the PFE thesis.

How to apply

• Apply online via the provided link: https://lnkd.in/d-PrStHN
• Or send your application by email to Careers@feridaroundtheworld.com .
• Use the email subject: "PFE Application - Subject #10 - Content Creation: Digital Marketing Specialist" when applying by email.
• Include CV, portfolio or examples of content you created (Canva/CapCut samples or links) and a short note on an idea you would test for children/parents content.