Role Purpose

• Understand the football app market, competitors, and users to provide actionable insights.
• Combine research, analysis, and strategic thinking to guide product, business, and marketing strategies.

Key Responsibilities

• Conduct detailed analyses of competitor apps, covering features, user experience, and engagement strategies.
• Gather and analyze feedback from users of competing apps to identify preferences, pain points, and trends.
• Monitor the market for new app launches, innovations, and emerging competitors; analyze competitors’ marketing strategies to spot opportunities and threats.
• Track trends in sports, gaming, and digital engagement and benchmark key metrics (engagement, retention, monetization) across competitors.
• Summarize findings in actionable reports for product, marketing, and strategy teams and suggest new product features or enhancements.
• Collect and incorporate feedback from this app’s users to inform product iteration.

Profile — You’re good if you…

• Have a strong knowledge of football and the sports app ecosystem.
• Are analytical and comfortable using frameworks such as SWOT, competitor benchmarking, and trend analysis.
• Enjoy researching, synthesizing data, and creating actionable insights.
• Are proactive in spotting market opportunities and potential threats and can communicate findings clearly.
• Can collaborate effectively with internal teams across product, marketing, and strategy.

What You’ll Gain

• Hands-on experience in market research and competitive analysis for digital products.
• Deep understanding of user behavior and preferences in the football app ecosystem.
• Exposure to product, business, and marketing strategy development with real influence on product and campaign decisions.
• Practical experience using analytical frameworks and professionally reporting insights.

How to Apply

• Apply via the provided application link; follow the instructions on the listing to submit your CV and any supporting materials.
• Prepare to demonstrate examples of past research, analyses, or frameworks you have used (SWOT, benchmarking, reports).