Overview

• Role: Design and run growth experiments with a focus on viral marketing and referral programs.
• Objective: Accelerate user acquisition and engagement through systematic A/B testing and data-driven optimizations.

Key Responsibilities

• Create, run and iterate growth experiments (viral loops, referral incentives, onboarding funnels).
• Design A/B tests for marketing campaigns and product features; measure lift and report results.

Day-to-day Tasks

• Implement and monitor experiments across channels (email, social, in-product) and analyze outcomes.
• Collaborate with product and marketing teams to prioritize tests and translate insights into actionable changes.

Required Skills & Qualifications

• Expertise in digital marketing and growth strategies, with hands-on experience running referral programs and viral mechanics.
• Strong data analysis skills and experience designing and interpreting A/B tests.

Desired Traits

• Creativity and a willingness to experiment rapidly and learn from failures.
• Comfort working with data tools and translating quantitative results into marketing/product decisions.

How to Apply

• Send your application by email to cv@e-tafakna.com with the subject "Application - Growth Hacker PFE".